Nowadays, single furniture and building materials business can't satisfy the appetite of home stores. Many domestic stores have started structural adjustment after nearly two years of expansion.
In order to catch more customers, many stores expand their business through the refinement of their own characteristics, so that the management of the home stores is no longer single.
Keep the expansion speed of the big store
In 2014, in Beijing, the momentum of expansion of home stores is swift and violent. From Jimei home Lugou Bridge store to Daxing store, and then to Liang Wu lighting, North five ring store and Jetion Deyi Plaza. Although outside the city Home Furnishing still maintained the characteristics of a single shop, but also in June opened a new international Home Furnishing Museum and rosewood floor. The new opening of the large brand chain stores and the reloading of the building materials home market make the home market more competitive.
The stronger, the weaker, the Matthew effect also appeared in the home industry. Whether in the uptrend or in the upgrades, the front of the store will always show its ability in the latest posture. However, the market cake in front of the cake is still so big, and there are more and more participants who want to share a cup of soup. At the same time, many entrepreneurs began to think about the development of a number of diversified projects, making the format more full.
The momentum of diversification is strong
We meet Home Furnishing store diversified business model, has a variety of forms: Meikailong Chaoyang Road, building materials furniture is not only the ocean, more matching flowers bar, Youth Fencing Hall, children's playground, wedding dress shop and other life interactive facilities, which has become a fashion popular tide shop; home and home the United States to create a multi business form, has started Xiaowuji Auto Parts City, Uranus entertainment decoration market, home and home America international hotel supplies market, Quanjude Roast Duck Lu camp store, beaded market etc..
MinLong square as long ceramics headquarters upgrades, ceramics, furniture, catering, finance and other formats in one Home Furnishing; Jimei is no longer a specialized Home Furnishing, building materials stores, but a comprehensive stores include Home Furnishing wine, hotel, building materials, leather, electrical appliances and other formats; actually home outside the city, WenWan hotel operating supplies market, is also preparing to build furniture Expo, with exhibition center, hotel accommodation and other service facilities.
From the diversified Home Furnishing industry to the diversification of cross industry, many enterprises have to use the practical action to show the charm of diversified development, business Home Furnishing and committed to fruition in another industry, let Home Furnishing industry showing a colorful odd state.
The concept of "big home" is widely admired
If you ask why these home vendors are going to develop this way, it's mainly a market decision. What an industry will show is not a business, an entrepreneur, but a big environmental impact.
Actually, the head of the house said that the house had been carrying out the concept of "big family". The improvement of people's living standard will inevitably promote the diversified development of home enterprises. Like Wenwan antique, a field is actually from the mahogany furniture in the extension of the.
"Diversification also means innovation, prompting the home industry to break through the periphery to avoid a single competition." Beijing home and US responsible people believe that there is a market opportunity, resource situation, will promote the diversified development of enterprises, "the home and home America, Home Furnishing industry is always the main industry, we are carrying out the" diversity "professional, stable, based in the main business, according to the market for new projects new field."