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Ten major problems in the development of furniture industry


The furniture enterprise must change the old idea, set up a kind of innovative idea, and develop the furniture products with independent intellectual property right.
The development of new products is the carrier of the interrelation and interaction between the innovation ability and the brand competitiveness of the enterprise. Therefore, furniture enterprises must innovate and take a constantly changing road of innovation. There is no best. Only better is the pursuit of furniture enterprises.
If an enterprise does not keep pace with the times, do not do market research, and do not go deep into the psychological needs of the consumer group, it will be hard for such an enterprise to be strong, but on the contrary, it will be a great success. In the furniture industry with fierce market competition, the key to win is to make market research and understand the market demand first, so as to give full play to the consciousness of innovation.
Innovation is the vitality of furniture enterprises, innovative furniture enterprises need to form a system of innovation consciousness, according to market demand, from the appearance of the product to the full range of content, play special advantage performance of enterprises, with innovative ideas, create a green and healthy, environmentally friendly fashion furniture products.
According to Yu Bo industry market research center, innovation is the driving force of enterprise development, is the source of the vitality of enterprises. Who can carry on technical innovation, who can seize the market opportunity. In the furniture industry of homogenization products, technological innovation is the most important way for furniture enterprises to develop. Differentiated products can make enterprises stand on the brand forest.
At present, many furniture brands have realized this, and have increased the content of product technology in succession. You know, the selling point of products is to be different. How to stand out from many brands, we must make use of technological innovation to create unique products, so as to keep enterprises standing firm.
In the domestic furniture market, the product quality is uneven, the product style is copied each other, homogenization is quite common, especially in the office furniture field.
Many small businesses do not have the ability to independently design, at the same time due to lack of talent, brand awareness is weak, many factors of new product development funds, long period and high risk, some enterprises in the actual operation, only pay attention to expand the business, and do not pay attention to product design and quality, but also the lack of scientific marketing strategy.
Because of this, homogenization and low-end competition exist in the furniture industry of our country, so that the middle and high-end market has been occupied by the international brand furniture. If furniture companies want to stand out in the market "chaos war", we must focus on R & D and brand promotion.
From the forecast report of China furniture industry development, we know that in today's booming real estate market, personalized decoration style is gradually being sought after by people. Custom furniture is also a symbol of fashion life. With the growth of the post-80s generation of the new generation of consumer groups, custom furniture has greeted high speed growth because it conforms to the demands of modern young people to advocate personality and show self charm.
Many enterprises have entered the ranks of customized furniture, including new businesses that perceive business opportunities, and enterprises with strong capabilities to adapt to the changing market demand. With the further deepening of customization concept, consumers' demands for customization concept are more and more, more and more refined and high-end. In the past, custom-made furniture in the field of government procurement has gradually entered into people's life.
2014 China furniture industry continues to play in the meeting of wind and clouds like the epic drama brew storms on rivers and seas, the hero continued singing all the way, the underdog show every kind of. Chinese furniture industry warlords dispute is far from the big screen to pull on the moment, 2015 more vivid and wonderful reality drama will continue to be staged. In order to us 2015, and in 2014 the last day, ten problems about a year Chinese inventory of the furniture industry in the past will have to say, as a reflective summary for the lunar new year, open the door of wisdom and innovation for the new year.
Question 1: where do the traditional stores go?
China furniture industry of the two most famous brand chain stores continued expansion of stores, specialty stores Home Furnishing three or four line of the city is just unfolding construction period, but even the most optimistic people in the furniture industry also have to ask: electricity supplier in the fierce ruthless under the impact of the traditional selling field decide on what path to follow?
Comment: luxury chain stores can cater to the market demand of high-end consumers in the context of China's continued economic growth, but controlling quantity and expansion rhythm is a traditional store must consider. China is at the beginning of a long-term contraction in the number of the main consumption population, and the expansion of the number will accelerate the risk of losing control of the economy.
Question two: home enterprise IPO is blocked, why is it? Why are home companies eager to go on the market?
There are a long list of lists for home companies to go to the market, but there are few successful listings. Why are home companies eager to go on the market, really, as they say, and let the private enterprise become a public company that is easy to develop for its business? Is there a real reason to go on the market to find new funds to get rid of the enterprise's plight? Is it possible to see the success rate of listing as a way of getting out of trouble?
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